Connecting with our Customers
NGA Human Resources (Australia) hosts customer days across Australia and New Zealand every year as a way for us to share expertise and best practices as well as raise any outstanding issues. These forums are not created to directly market any services or solutions and are treated very much as a two way flow of information between our clients and us ... and vice versa.
“We use these events to facilitate the exchange of ideas and thoughts between like-minded individuals. As a business it is important for us to hear what our client want and need … and it is equally important for them to hear about what we are planning”, commented Stefano Masiello (Marketing Director A/NZ).
Event agendas are generally customer generated with set up varying between venues (and countries) ranging from technology-led to more strategic.
The 10th annual client day(s) kicked off in Australia (and New Zealand) with over 430 clients attending 6 events with a huge response in Sydney where we oversubscribed by 30%.
A variety of subjects where presented including:
- Product updates and roadmap
- TAPS – legislative changes
- Guest speaker(s) from ClickSuper (Discussing upcoming SuperStream changes)
In addition to above subjects, a Trivia competition (in teams of 8 clients) was run at the end of each event … based on information that was discussed through the event (as well as some standard payroll information that they would already be expected to know).
“Feedback on the trivia competition was very positive and certainly increased the level of client participation. said Neil Young (Customer Development Manager). We saw a number of debates raging on ... and plenty of “I told you so’!” when the results were announced. Clients loved it … we will definitely be repeating this in the future!”
Click here to view the video highlights of the 2014 Client day.
In Melbourne and Sydney a prospect Breakfast Briefing was run prior to the Client day events. The breakfast was based on the quarterly global theme of the Employee Experience. At this event we discuss the costs (and savings) around Employee Engagement.
Guest speakers from Ernst & Young discussed the costs around not getting engagement right, and from 2d Search ... who took a lighter (“from the heart”) but complimentary approach discussing the soft costs including how recruiters prey on the disengaged employee (and how they turn the happy employee into unhappy) … and how that affects your business.
Initial planning is already underway for a follow-up seminar in early April possibly titled “From Hire to Retire: HR Technology Showcase.”