3 Savvy Smartphone, Sociability and Simplicity Tips for HR Leaders
The birth of the smartphone has changed our lives forever. The increase in functionality allows us to be more social, more productive and more efficient but “with great power, comes great responsibility”. In 2010, the number of mobile phones, globally, exceeded one billion and is ever growing. As we head into 2015, employees are expecting access to critical business applications and data on their mobile and tablet devices.
But with all that, it’s easy to lose sight of what really matters, the user experience. It’s all about taking the complexity and simplifying it into meaningful experiences.
Here are 3 reasons why investing in your user experience is worth more than you think it is.
- User Centered Design
The industry standard methodology of User Centered Design is used to study user interface and user experience requirements.
Development re-work is common when without the right personas, projects can lose out on up to 4x the return.
Prototyping has many proven benefits to be gained:
- Time and cost estimates become 50% more accurate
- Requests to clarify requirements by developers are reduced by 80%
- Re-work and bugs were reduced by 25%
3. Usability Testing
This is a vital step. Usability testing not only helps developers build better and faster, but it helps the users become smarter as they’re helping with the decision making.
It’s important to note that usability testing measures the behavior of users, not the preference. Users are not great at articulating what they need so it’s up to the developers to observe to best understand their goals and motivations.
McAfee’s ProtectionPilot software saw a 90% drop in support costs after usability testing.3
- Every $1 spent on the user experience returns up to $100
Numerous studies have found that a system in development can cost up to 10 times as much as fixing the same problem in the design stage. Even worse, if the system has been released, it can cost up to 100 times as much.4
When it comes building anything in IT, speed plays a vital role. User experience activities can reduce development inefficiencies. Here are three ways:
- UX helps define usability requirements up front, avoiding re-work
- User involvement helps improve decision making and prioritise developer tasks
- Focus on getting the UI right as it is:5
- 47%-66% of a project’s total code
- 40% of the development
- 80% of the unforeseen fixes
- User Experience leaders perform better financially
An interesting study was performance of a half a decade to gauge exactly what the effects of good UI and UX are. Watermark Consulting created two model stock portfolios comprised of the Top 10 and Bottom 10 publicly traded companies ranked on the Forrester Research’s annual Customer Experience Index.
From 2007 to 2012, a six-year period that spans the recession and recovery period:
- The S&P 500 Index generated a return of +14.5% (cumulative total).
- The Top 10 customer experience leaders outperformed the S&P with close to triple the returns, at a cumulative total of +43%.
- The Bottom 10 generated a negative cumulative total return of -33.9%
This is good evidence to show that companies that invest in user experience can outperform their competitors by a large margin. The problem is, UX is hard to quantify and it influences the user’s happiness that are just as hard to measure.
So, what’s stopping you? Start implementing our three savvy tips to gain better market share, higher rates on return and happier customers!
To find out more, please visit http://www.ngahr.com/.
- Forrester Research – ROI of Personas (2010)
- Warfel, Todd Zaki – Prototyping: A Practitioner’s Guide (2009)
- Strategic Data Consulting Special Report. UX Business Impacts and ROI; 735 companies surveyed (2009)
- Gilb, Tom - Principles of Software Engineering Management (1988)
- Bossert, James – Quality Function Deployment: The Practioner’s Approach (1990)