Anita leads NGA's strategic portfolio for the enterprise segment. In this global role, she is responsible for identifying industry, technology and business trends that impact our portfolio. Anita also engages with customers, analysts, partners and other 3rd parties to understand market & customer requirements and feed them back into the portfolio. Anita has worked with large global organizations and has acquired a great amount of international experience while leading multinational teams in a variety of roles.
Prior to her current role at NGA, Anita was VP Northern Europe and lead NGA's activities in this region. She acted as NGA’s face to the market and towards customers by leading sales and marketing activities and elaborate go-to-market strategy. She has extensive experience working with the C-level suite to define and execute their HR Delivery strategies.
Anita joined NGA in 2001 and has a proven track record in delivering value to customers by leading HR Transformation, Consulting and Outsourcing engagements. Anita played a key role in founding the HR Business Consulting team at NGA. From 2008 to 2011, she worked as Director HR Outsourcing, where she transformed the operations and was responsible for the CIAN acquisition. In 2011, Anita became Managing Director for the Netherlands, leading one of NGA's largest business operations.
As guest speaker, Anita regularly delivers keynotes on the subject of HR Transformation and Outsourcing at industry conferences. She is the author of several white papers and articles.
Anita holds a Master of Arts degree from the Free University of Amsterdam and has followed several postgraduate courses in business administration and executive management, among others, at the Eberhard Karls University of Tübingen, Open University of Maastricht and Vlerick Management School.